Never underestimate the importance of your company name - particularly consider any potential negative connotations or interpretations.
Almost 50 company names were rejected over the last year because they were deemed potentially offensive. The list of proposed company names rejected by Companies House included Blue Arsed Fly Designs Ltd, Fanny's Kebabs Ltd, Titanic Holdings Limited and Wags to Bitches Limited. Some of the names may have been added later if justification was accepted. A Companies House spokesperson said it was important the register was not abused by recording offensive names.